Professional Profile

 

Strategic marketing and communications professional with a demonstrated history of success in multiple industries. Skilled in marketing, digital marketing, social media marketing, public relations, market research, advertising, and customer service. A strong self-starter, focused on  promoting business growth. Core competencies include:

 

• Marketing Strategy

• Social Media Marketing / Management

• Email Marketing

• Adobe Creative Suite

• SEO / SEM

• CRM

• Market Research

• Website Design / Content

• Newsletters

• Advertising Campaigns

• Google Analytics / Ad Words

• Basic HTML and CSS

 

Career Summary

​

Penguin Suits Advertising Agency                                                                                                                                           

An advertising and marketing agency located in Boerne, Texas.

May 2020 to Nov 2020

Social Media Specialist / Content Creator / Brand Interpreter

• Planned, scheduled, and executed social media calendars for approximately 15 businesses' accounts on Facebook, Twitter, Instagram, Pinterest, and LinkedIn for thrice weekly posts, including daily comment moderation and interactions.

• Designed graphics and written compositions for use in social media campaigns, vlogs, webinars, and websites using Adobe Creative Suite, Canva, Zoom, Screencast-o-matic, Facebook Creator Studio, and other tools.

• Investigated and evaluated clients' social media presence and recommended courses of action for stakeholders through written, visual, and/or oral presentations.

• Photographed events and products for use in social media campaigns and website content. Edited photos and videos as needed with Photoshop and Premiere Pro.

• Provided analytics reporting for management and clients, along with recommendations for future actions to ensure growth.

​

Freelance Marketing / Social Media / Digital / Website Design                                                                             

Providing digital marketing, social media management, website design, logo design in Colorado and Texas.

2015 to 2023

Owner and Manager

• Investigated and evaluated clients' social media presence and recommended a course of action for stakeholders through oral and visual presentations.

• Designed graphics and compositions for use in social media campaigns, printed materials, logo design, email campaigns, and apparel using Adobe Creative Suite, Buffer, Canva, and other tools.

• Photographed and video recorded events and activities for use in social media campaigns, printed materials, websites, and email campaigns.

• Created relevant and engaging posts for social media accounts daily, including comment and message moderation.

• Designed micro-targeted paid ads and utilized A/B testing for ad effectiveness.

 

Independent Contractor with Rover.com                                                                                                                                          

A dog walking and boarding service in Littleton, Colorado.

2015 to 2018

Owner and Manager

• Arranged meet and greets with potential clients and their pets while maintaining a complex schedule for dog boarding, dog walking, check-in visits, and dog daycare.

• Maintained a 100% response rate and a response time of a few minutes, with an initial booking rate of 98%.

• Received 30+ 5-star reviews from a base of 100 clients and achieved RoverGo “elite sitter” status.

• Developed social media presence and CRM system to improve client / prospect engagement.

 

Blue Buffalo Pet Foods - Great Plains Leasing                                                                                                                                    

A premium pet food manufacturer, assigned in Littleton, Colorado.

2015 to 2016

Demonstration Representative

• Facilitated relationships between customers and the brand in PetSmart and Petco stores.

• Provided nutritional recommendations or solutions based on extensive product knowledge.

• Increased sales of Blue Buffalo brand pet foods by 11-17% each month in the assigned stores.

• Captured new clients by approaching them in the store and asking questions about their pets’ nutritional needs, and if they were satisfied with their pet food.

• Maintained neat and orderly product inventory and replenished when necessary.

 

Ancient Path Martial Arts and Fitness Centers                                                                                                                            

A health and fitness self-defense school in British Columbia, Canada.

2009 to 2012

General Manager

• Instructed martial arts classes and managed 2-5 employee schedules.

• Designed and managed marketing, advertising, and website campaigns complimented with logo and printed materials created with Adobe Creative Suite.

• Called and emailed leads, arranged initial appointments, greeted guests, taught initial session, and signed up new clients.

• Arranged external events and managed trade booths for lead generation.

• Enrolled 200 new clients within 6 months.

 

United Studios of Self Defense                                                                                                                                                                   

A health and fitness self-defense school in Skokie, Illinois.

2002 to 2009

Assistant Manager

• Instructed group and private martial arts training classes.

• Called and emailed leads, arranged initial appointments, greeted guests, taught initial session, and signed up new clients.

• Arranged external events and managed trade booths for lead generation.

• Designed and maintained client email campaigns with newsletters, sales, promotions, and other communications.

• Recognized as the top lead generator for the business, having brought in hundreds of leads monthly.

 

Education

 

Bachelor of Science, Marketing, Colorado State University Global.

Massage Therapy, Heritage College.

 

Volunteer Work

 

CHAMPION CHOIR BOOSTERS                                                                                                                                                                            

2023-2024

Designed and managed fundraising website and adjacent programs. Created a variety of t-shirt designs for choir students.

​

2 BLONDES ALL BREED RESCUE                                                                                                                                                                            

2014 to 2018

Fostered puppies and adult dogs until they found their forever home. Included transporting dogs to veterinary appointments, caring for extremely ill dogs, helping them recover from surgery, and basic training.

​